（株）情報機構 様の主催のセミナーです。
どこまで表現していいのかわからない。何がOKで、何がNGなのか？
販売を伸ばすには、薬機法を理解した上で、さらに「ある要素」を盛り込む必要がある？
コピーライターの視点から見た”売れる”薬機法の広告表現を解説！
『薬事のプロ』＋『コピーライター』としての視点から”売れる”OK表現をお伝えします。
「薬機法（薬事法）ってムズカシイ」
「どこまで表現していいのかわからない。何がOKで、何がNGなのか？」
「どのように勉強していいかわからない」
化粧品の広告物を作る上で薬機法は切っても切り離せない関係です。しかし、単に薬機法でOKな表現に言い換えるだけでは、法律をクリアできても売れる表現にはならないことがほとんどです。
では、どうすれば売れる表現にできるのか？
実は、化粧品の広告で商品をさらに売れるようにするには、薬機法を理解した上で、さらに”ある要素”を盛り込む必要があります。その結果，法律を守りながら今まで以上に売上を上げることも可能です。
本講座では薬機法の基礎知識から、OK/NG表現、実際の事例まで、現役のコピーライターとしての視点から売れる表現をお伝えします。
薬機法は1から勉強するのは非常に大変ですが、講座ではポイントをかいつまんでご説明します。薬機法に初めて触れるという方でも安心してご参加ください。
受講後、習得できること
・現役のコピーライターの視点から見た”売れる”薬機法の広告表現がわかります
・知識ゼロからたった半日で、化粧品の広告のOK/NG表現の判定が自分でできるようになります
・より売れる広告が作れる・わかるコピーライティングの秘訣を持ち帰れます
本テーマ関連法規・ガイドラインなど
・薬機法（旧薬事法、医薬品医療機器等法）
・景品表示法
・医薬品等適正広告基準
・化粧品等の適正広告ガイドライン
講演中のキーワード
薬機法
薬事法
薬機法 広告
化粧品 広告
■事前質問制度あり
セミナー開催前にご質問を承り、当日可能な範囲で具体的に回答致します。
お申込みを頂いた後、事前質問が可能となります。
セミナー内容
0．本日のゴールとは？
1．今さら聞けない薬機法の基礎
※まずは絶対に押さえておくべき薬機法の基礎を、わかりやすく解説していきます。
1）化粧品と薬機法の切っても切れない関係
2）2種類の化粧品の違いとは
3）化粧品を扱う上で絶対に知っておくべき３つのルール
4）代表的なNG表現の例
2．より実践的なOK/NG表現の事例を一挙公開！
※基本を押さえた上、事例をもとにOK表現、NG表現の違いを見ていきます。応用していく上で必須の大切な内容となるので、ここも重要なポイントに絞ってお伝えしていきます。
1）肌への浸透表現の限界は？
2）ビフォー・アフターを活用するテクニック
3）美白表現の限界は？
4）医者の推薦はどこまでOK？
5）体験談もNGになる？？
6）・・・他
3．コピーライターの視点から見た，薬機法を守りつつ反応を高める方法
※このパートでは、実際に広告物を制作しているコピーライターとしての視点から、薬機法を守りつつ反応を高める方法をお伝えします。実際の事例を参照しながらお伝えすることで、コピーライターが普段どのようなことを考えながら広告制作を行っているのか、その課程を明かします。
1）男性と女性が反応するポイントの違い
2）女性の○○を動かすと反応が上がる
3）体験談を上手に活用する
4）リサーチを行う
5）実際のサイトに学ぶ上手い表現方法
4．まとめ
※順番は前後する場合がございます。あらかじめご了承ください。
＜質疑応答＞
※可能な限り事前にご質問を頂けますと、より具体的な回答が可能です。
お申込み後、事前質問が可能となりますのでご活用ください。
講師紹介
■経歴
東京理科大学大学院を卒業後、大手製薬会社にて新薬創製の研究員として従事。しかし、大企業で働くよりも、自由に動ける環境に魅力を感じ独立を決意する。
もともと化粧品や健康食品に興味があり、さまざまな広告物を見ているうちに「化粧品や健康食品はなぜもっと効果を前面に出さないのか？」と疑問に感じ薬事法の存在にたどり着く。自身が「薬剤師」の資格を持つことから薬事法は勉強したことがあるものの、その奥の深さに興味を持ち、薬事法管理者、コスメ薬事法管理者の資格を取った後に独立。
薬事法広告のセミナー講師、化粧品のOEM企画製造販売などを経て、2015年からはコピーライターとしての仕事もスタート。
チラシやFAX-DM、ホームページ・ランディングページなどを制作することで、主に個人事業主や中小企業の売上アップのお手伝いをしている。コピーライティングを学び始めて5ヶ月で、プロダクトローンチ案件で1ヶ月で7,000万円以上の売上を上げたことを筆頭に、化粧品・健康食品のランディングページ製作、チラシ作成、様々なセミナー集客レターの作成、ブログ・メルマガ作成など、幅広く活動を行っている。
現在はこれまでの知識を活かし、
・「薬事法（薬機法）の薬事広告の知識」
・「コピーライティングの知識」
・「薬剤師の知識」
の3つを掛け合わせた『薬事に強いコピーライター』の肩書きでさらなる活躍の場を広げている。
■専門および得意な分野・研究
・薬機法（薬事法）および関連法規（景表法，健康増進法など）
・コピーライティング全般
・DRM（ダイレクトレスポンスマーケティング）
・医療・薬学関係
日時・会場・受講料
●日時 2016年4月13日（水） 12:30-16:30
●会場 [東京・大井町]きゅりあん5階第2講習室
●受講料 1名41,040円(税込（消費税8％）、資料付)
＊1社2名以上同時申込の場合、1名につき30,240円
＊学校法人割引；学生、教員のご参加は受講料50％割引。
●録音・撮影行為は固くお断り致します。
●講義中のパソコン・携帯電話の使用はご遠慮下さい。
コメント
コメント一覧 （27件）
One thing I’d really like to discuss is that weightloss program fast may be possible by the perfect diet and exercise. People’s size not just affects appearance, but also the entire quality of life. Self-esteem, depressive disorder, health risks, and physical skills are afflicted in an increase in weight. It is possible to make everything right and at the same time having a gain. Should this happen, a medical problem may be the culprit. While an excessive amount food instead of enough workout are usually to blame, common medical ailments and traditionally used prescriptions may greatly increase size. Thanks a bunch for your post right here.
I appreciate, cause I found exactly what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a nice day. Bye
I was just searching for this information for some time. After 6 hours of continuous Googleing, at last I got it in your site. I wonder what’s the lack of Google strategy that don’t rank this kind of informative web sites in top of the list. Normally the top websites are full of garbage.
Very good website you have here but I was wanting to know if you knew of any message boards that cover the same topics talked about here? I’d really like to be a part of group where I can get responses from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Thanks!
Thanks a lot for the helpful post. It is also my belief that mesothelioma cancer has an incredibly long latency period of time, which means that warning signs of the disease won’t emerge until finally 30 to 50 years after the original exposure to asbestos. Pleural mesothelioma, which is the most common variety and has an effect on the area across the lungs, may cause shortness of breath, chest pains, as well as a persistent cough, which may lead to coughing up body.
I just added this website to my google reader, great stuff. Can’t get enough!
The things i have seen in terms of laptop or computer memory is always that there are features such as SDRAM, DDR and many others, that must fit in with the features of the motherboard. If the pc’s motherboard is rather current while there are no operating system issues, modernizing the memory space literally normally takes under an hour or so. It’s among the easiest pc upgrade treatments one can visualize. Thanks for discussing your ideas.
I am now not positive where you are getting your information, but good topic. I needs to spend a while learning much more or figuring out more. Thank you for magnificent information I used to be in search of this information for my mission.
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove me from that service? Thanks!
One thing I have actually noticed is the fact that there are plenty of fallacies regarding the banks intentions when talking about foreclosures. One delusion in particular would be the fact the bank wants your house. The financial institution wants your hard earned money, not your home. They want the funds they lent you together with interest. Staying away from the bank will only draw any foreclosed realization. Thanks for your article.
This site won’t render properly on my iphone4 – you might want to try and fix that
I have learned new things by means of your web site. One other thing I would really like to say is that often newer laptop operating systems usually allow much more memory to get used, but they also demand more memory space simply to function. If an individual’s computer is not able to handle additional memory along with the newest computer software requires that memory space increase, it may be the time to shop for a new Personal computer. Thanks
WONDERFUL Post.thanks for share..extra wait .. ?
Thanks for expressing your ideas on this blog. Furthermore, a delusion regarding the finance institutions intentions while talking about home foreclosure is that the standard bank will not getreceive my repayments. There is a specific amount of time the bank will require payments from time to time. If you are way too deep in the hole, they are going to commonly require that you pay the actual payment 100 . However, i am not saying that they will have any sort of installments at all. In the event you and the financial institution can manage to work something out, this foreclosure process may end. However, when you continue to skip payments in the new approach, the foreclosure process can pick up exactly where it was left off.
You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I will try to get the hang of it!
excellent points altogether, you just gained a new reader. What would you recommend in regards to your post that you made a few days ago? Any positive?
I’m in awe of the author’s talent to make intricate concepts approachable to readers of all backgrounds. This article is a testament to her expertise and dedication to providing useful insights. Thank you, author, for creating such an engaging and illuminating piece. It has been an absolute pleasure to read!
Thanks for the auspicious writeup. It actually was a enjoyment account it. Look complicated to more delivered agreeable from you! By the way, how could we keep up a correspondence?
Thank you for another informative web site. Where else could I get that type of info written in such a perfect way? I’ve a project that I am just now working on, and I’ve been on the look out for such information.
I’m not sure exactly why but this web site is loading extremely slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later and see if the problem still exists.
I?ve been exploring for a little for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i am happy to convey that I have a very good uncanny feeling I discovered just what I needed. I most certainly will make certain to don?t forget this site and give it a glance regularly.
Great blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol
There are some attention-grabbing points in time in this article however I don?t know if I see all of them center to heart. There may be some validity however I will take maintain opinion until I look into it further. Good article , thanks and we wish more! Added to FeedBurner as effectively
Admiring the time and effort you put into your blog and detailed information you present. It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed material. Excellent read! I’ve saved your site and I’m including your RSS feeds to my Google account.
Nice blog right here! Also your website loads up very fast! What web host are you the use of? Can I am getting your affiliate hyperlink to your host? I wish my web site loaded up as fast as yours lol
What i don’t realize is in fact how you are now not actually much more neatly-appreciated than you may be now. You’re so intelligent. You realize therefore considerably with regards to this topic, made me in my opinion believe it from numerous various angles. Its like women and men don’t seem to be interested until it is something to accomplish with Woman gaga! Your own stuffs excellent. Always handle it up!
One thing I would really like to comment on is that weightloss program fast may be accomplished by the proper diet and exercise. People’s size not only affects appearance, but also the complete quality of life. Self-esteem, major depression, health risks, as well as physical ability are afflicted in putting on weight. It is possible to just make everything right whilst still having a gain. If this happens, a medical problem may be the offender. While an excessive amount food but not enough exercise are usually the culprit, common health conditions and widely used prescriptions might greatly add to size. Thx for your post in this article.